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由浙江广播电视集团主办的第二届中国·电视观众节已于11月12日圆满落下帷幕。在活动举办期间内,观众节的八大活动项目吸引了近千万观众的热情参与,在全省和全国都产生了极大的反响。本文运用传播学中的议程设置理论,从主题的确定,即议题的提出;活动的推进,即议题的传播;整体的统筹,即议题的引导;效果的评判,即议题的实现四个方面,总结分析了这次活动的成功原因。
The 2nd China Television Viewing Festival sponsored by Zhejiang Radio and Television Group came to a successful conclusion on November 12. During the event, the eight events of the audience festival attracted the enthusiastic participation of nearly 10 million viewers and produced tremendous repercussions both in the province and the whole country. In this paper, we use the theory of agenda setting in communication studies, from the definition of topics, that is, the proposition of topics; the promotion of activities, that is, the dissemination of topics; the overall co-ordination, that is, the guidance of topics; Summarized and analyzed the success of this activity.