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一般的洗护发用品广告片中,只要是强调发丝强韧的,几乎是清一色的拉拉头发或甩甩头发,而近期Cream silk的做法却是走出常规,甚至石破天惊。联合利华旗下的Cream silk在菲律宾有很高的市场占有率,它的做法是,邀请专业制琴师将用Cream silk护理后的发丝装在琴弓上作为弓毛,在马尼拉最繁华的商场,当场请来弦乐四重奏Faith、Ria、Gem、Liza,上演一场唯美的视听盛宴。
General shampoo advertising article, as long as it is stressed that the hair tough, almost all sorts of Lara hair or thrown hair, and Cream Cream recently practice is out of the ordinary, or even startling. Cream Silk under Unilever has a high market share in the Philippines. The practice is to invite professional luthiers to put the hair with Cream silk care on the bow as a bow hair, in the most bustling shopping mall in Manila , String String Quartet invited Faith, Ria, Gem, Liza, put on a beautiful audio-visual feast.