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由于人力、资金的缺乏,使很多非物质文化遗产面临社会传播效果不好和产品销售困难等问题。随着互联网的发展,网络已经成为人们生活中不可缺少的信息获取工具,网店也逐渐地成为人们购物的重要方式之一。通过网店不但可以宣传非物质文化遗产,还可以达到销售产品,促进项目发展的作用。纵观现有的非遗类网店,其宣传和经营都存在一定的问题。而提升产品宣传方式、优化搜索方法、提升网店品牌价值和整合销售商是建设非遗类网店非常有效的途径。
Due to the lack of manpower and capital, many intangible cultural heritages face the problems of poor social communication and difficulties in product sales. With the development of the Internet, the Internet has become an indispensable tool for information acquisition in people’s lives. Online shops have gradually become one of the most important ways for people to shop. Through the shop can not only promote non-material cultural heritage, but also to sell products, promote the role of project development. Throughout the existing non-legacy shop, its publicity and management there are some problems. And to enhance product promotion methods, optimize search methods, enhance the brand value of online shops and integrated vendors is a very effective way to build non-legacy shop.