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6月中旬,华菱汽车召开星马汽车营销网络战略规划研讨会,推出全新“大租赁”营销模式,以应对目前严峻的市场形势。华菱此番营销之举能否成功推行,成效几何?其他重卡厂家会否推出更多的新举措来挽救颓势?成立物流公司推行“大租赁”华菱星马汽车集团董事长刘汉如认为,经过多年发展,商用车行业的市场竞争环境发生了变化,已在向产业链条和核心技术的竞争转变,向以金融服务、产品质量服务、金融租赁服务、运输挂靠信息服务、“以旧换新”等全方位的服务转变。华菱“大租赁”模式的做法是与全国各主流市场的经销商合作,以经销商为主导成
In mid-June, Hualing Motors held a seminar on strategic planning for the strategic marketing network of Star Horse and launched a new “big lease” marketing model to cope with the current harsh market situation. Valin this marketing campaign can be successfully implemented, the effectiveness of geometry? Other heavy truck manufacturers will launch more new initiatives to save the tide? The establishment of the logistics company to implement “big lease” Hualing Xingma Automobile Group Chairman Liu Hanru think After years of development, the market competition environment of commercial vehicle industry has undergone changes. It has shifted to the competition in the industrial chain and core technology, and has provided information services such as financial services, product quality services, financial leasing services, transportation, “A full range of service changes. Hualing ”big lease " mode of practice is to cooperate with the dealers in all major markets in the country, with distributors as the leading