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在新时期背景下原有的企业市场营销模式已经无法满足现代企业的发展需求,因而在此基础上要求我国企业在发展的过程中应结合社会主义市场经济发展进程来不断优化自身营销模式及营销手段,最终达到高品质的营销效果,且为企业发展赢得更大的经济效益。本文从当前企业市场营销战略发展中存在的问题分析入手,并详细阐述了新时期企业市场营销战略创新对策,旨在其能推动当代企业在发展的过程中摒弃传统的营销理念,实现战略创新。
Under the background of the new era, the original enterprise marketing model can not meet the development needs of modern enterprises. Therefore, on the basis of this, the Chinese enterprises are required to optimize their own marketing modes and marketing in the process of their development in accordance with the development of socialist market economy Means, and ultimately achieve high-quality marketing results, and for business development to win greater economic benefits. This article starts with the analysis of the existing problems in the development of enterprise marketing strategy and elaborates on the countermeasures of innovation of marketing strategy in the new era in order to push contemporary enterprises to abandon the traditional marketing idea and achieve strategic innovation in the process of development.