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现代企业的竞争,可谓复杂多面,是综合实力的较量。既包括企业的基础设施、产品优势等硬件方面,更包括企业人才优势、管理机制与理念和企业文化等软件方面。相对于硬实力而言,这些看不见、摸不到的软件方面的东西更是影响和制约企业成长快慢与否的关键所在。由此,随着企业软实力建设重要性的日益凸现,无论发展稳健的知名企业还是快速发展的中小型企业,逐步重视并导入自身的软实力建设。一些大的品
The competition of modern enterprises can be described as complex and multifaceted, a contest of comprehensive strength. Including the enterprise infrastructure, product advantages and other hardware aspects, but also the advantages of business personnel, management mechanisms and concepts and corporate culture and other software. Relative to the hard power, these invisible and inaccessible software is something that affects and restricts the growth of enterprises or not. As a result, with the growing importance of building enterprise soft power, no matter the well-known and well-developed enterprises or the rapidly developing small and medium-sized enterprises, they have gradually valued and introduced their own soft power construction. Some big stuff