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本刊讯据中国报业协会调查预测,2016年全国报业用纸量约为201万t,预计比2015年的221万t减少20万t,下降约9%。从2012年以来,全国报纸广告已连续3年下降,目前仍在下降通道中,且遇前所未有的低谷。2016年前三季度,全国报业广告降幅达34.5%,触目惊心。报业发行仍呈下滑趋势。受多种因素影响,新闻纸行业产能严重过剩,市场竞争异常激烈,纸厂普遍面临产能调整、转型
According to the survey and forecast of China Press Association, in 2016, the newspaperpaper consumption in the country was about 2.01 million tons, which is expected to be 200,000 tons less than the 2,220,000 tons in 2015, down about 9%. Since 2012, the newspaper ads across the country have been falling for three consecutive years and are still on the way down with unprecedented troughs. In the first three quarters of 2016, the national newspaper advertisement dropped by 34.5%, which shocked the audience. Newspaper distribution is still showing a downward trend. Affected by a variety of factors, the newsprint industry has serious overcapacity and fierce market competition. The paper mills generally face production capacity adjustment and transformation