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企业文化是企业发展的永恒动力。如何使企业文化生根落地、入心入脑,始终是困扰基层实践的一个难题。电力行业企业文化建设注重理论突破、思路创新,引入传播学原理,探索传播方法,通过从无意识到有意识、从浅层到深入的实践。形成以“环境传播”、“故事传播”、“风俗传播”、“榜样传播”、“讲习传播”、“文艺传播”、“仪式传播”、“互动传播”八种形式为主要内容的传播体系,实现电力行业企业文化的有效融合,激发了员工的工作活力,增强了企业的凝聚力,促进了企业人心思进、风正气顺。
Corporate culture is the eternal motivation for business development. How to make the corporate culture take root, into the mind, is always a problem plagued grass-roots practice. The construction of corporate culture in the power industry pays attention to theoretical breakthroughs, innovative ideas, the introduction of the principles of communication science, and the exploration of methods of communication. From the unconscious to the conscious, from shallow to deep practice. The formation of “environmental dissemination”, “story spread ”, “custom dissemination ”, “model dissemination ”, “seminar dissemination ”, “literary communication ”, “ , ”Interactive Communication " eight forms as the main content of the communication system, to achieve effective integration of the power industry, corporate culture, to stimulate the vitality of the work of the staff and enhance the cohesion of enterprises, and promote the business people mind into, the weather is smooth.