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展示设计是一门面向大众的社会文化科学,其以符号作为载体,传递社会共同背景和语义下的某种观念。展示设计被广泛运用于开放的市场营销、科学文化馆、橱窗艺术设计等领域。文章从符号学角度解释展示设计在使用物体、工具,以及设计方法中应当选择什么样的元素,并从符号传播理论重新构建展示设计中的四个要素:人、物、场、时,探讨符号构建的价值和意义。
Exhibition design is a social and cultural science oriented to the general public. Its symbol is used as a carrier to convey certain concepts under the common background and semantic meaning of the society. Display design is widely used in open marketing, science and cultural centers, window art design and other fields. The article explains from the semiotic point of view what kind of elements should be chosen in the design of objects, tools and design methods, and reconstructs the four elements of display design from the theory of symbol propagation: human, object, field, The value and meaning of building.