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在中国家电连锁品牌当中,苏宁的品牌地位数一数二,而且素以低调内敛、盛产打工贵族、人员稳定而著称。较之国内外一些品牌的霸道,苏宁的王道更有口碑和美誉度。在经历了15年的风吹雨打之后,苏宁的品牌形象越发深入人心,由原先单纯面对消费者的企业一跃而成为面对政府、投资者、消费者、社会各界的公众企业,原先单纯的企业发展目标转变为综合的社会发展目标,担负起更多的社会责任。
Among the home appliance chain brands in China, Suning has one of the best brands in the world, and is reputed to be low-key and introverted, rich in aristocracy, and stable in personnel. Compared to some of the tyrannical brands at home and abroad, Suning’s king more reputation and reputation. After 15 years of ups and downs, Suning’s brand image more enjoys popular support, from the original simple consumer-facing enterprises leapt into the face of government, investors, consumers, all sectors of the public public enterprises, the original Simple business development goals into a comprehensive social development goals, take on more social responsibility.