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我们正处于一个文化复制时代,文化产品可以通过大规模复制的形式进行传播,书籍可以进行批量印刷,图像可以进行扫描,影像可以通过电脑无限制地拷贝粘贴。文化的大规模传播已经成为这个时代最重要的特征之一,人们不再为了得到一本书而浪费大半年的时间去抄写,即使是一套上千万字的鸿篇巨著,电脑也可以在几分钟之内完成复制。这样大面积的文化产品复制,对人类社会传播机制造成了复杂而深远的影响。本文从符号传播这个角度入手,探讨文化复制时代下动漫形象符号传播的特点。
We are in an era of cultural reproduction where cultural products can be distributed in mass reproduction, books can be printed in mass quantities, images can be scanned, and images can be copied and pasted on computers without restrictions. Large-scale cultural dissemination has become one of the most important features of this era, people no longer have to waste more than six months to copy a book in order to get a book, even a huge book of millions of words, the computer can also be Copy in minutes. Such a large-scale replication of cultural products has a complicated and far-reaching impact on the transmission mechanism of human society. This article starts with the perspective of symbolic communication and explores the characteristics of symbolic communication of cartoon characters in the era of cultural reproduction.