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在商家努力塑造品牌的今天,包装的变化尤为重要。如何使包装更美观、更加具备货架展示魅力,成为包装的新课题。标签自然也承担更重要的使命——增强货柜效应;强烈充分地秀出产品独特靓丽的外表,利用消费者对美好事物的向往,激起其购买欲望,提高商品的市场占有率。因此,必须对商标的作用与特性进行研究。
In the business efforts to shape the brand today, packaging changes are particularly important. How to make the packaging more aesthetically pleasing and more attractive to the display of shelves becomes a new topic of packaging. Labels naturally assume a more important mission - to enhance the container effect; strongly show the unique appearance of the product, the use of consumer longing for the good things, arouse their desire to buy, improve the market share of goods. Therefore, the role and characteristics of trademarks must be studied.