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高职学生综合素质的提高不仅仅是学校辅导员教师的事,也不能依靠公共课的教学。专业课教师在授课过程中应该有意识应用最有效的教学手段将素质培养和知识教授相结合。教师首先要有强烈的人才素质培养意识,教学过程中才能不断探索好的方法。本文从冰山素质模型出发,探讨了市场营销人才所应该具备的综合素质。并且在实际教学中采用体验教学法将人才综合素质和知识、技能的传达相结合,争取达到课程教学的最优效果。
Higher vocational students improve the overall quality is not only a matter of school counselors teachers, teachers can not rely on the teaching of public. Professional teachers in the teaching process should be conscious of the most effective application of teaching methods will be a combination of quality training and knowledge and teaching. Teachers must first have a strong sense of talent to develop awareness, the teaching process can continue to explore good ways. Based on the iceberg quality model, this article explores the overall quality that marketing professionals should have. And in the actual teaching, the experience teaching method is adopted to combine the comprehensive qualities of talents with the transmission of knowledge and skills so as to achieve the optimal effect of the course teaching.