“付费墙”的PianoMedia集团赢利模式分析

• 作 者: 余婷
• 机 构: 四川大学文学与新闻学院,四川省社会科学院新闻传播研究所,
• 出 处: 中国记者
• 发表日期: 2012年09期
• 关键词: 付费墙 出版商 斯洛文尼亚 斯洛伐克语 模式分析 PianoMedia

提及全球传媒业发展的各种热点话题,目光很少聚焦在传媒业不太发达的国家。当全球关注英美时,美国《哥伦比亚新闻学评论》近日却以《有效的国家付费墙》为题报道了斯洛伐克PianoMedia公司设立付费墙并成功赢利的新闻,认为Piano“这家小公司近来的业绩似乎给数字时代新闻业最大挑战——如何让人们为在线内容付费这一问题带来曙光。”

Mentioning the various hot topics in the development of the global media industry, the focus is seldom on the less developed media industry. When the global attention to Britain and the United States, the United States, “Columbia Journalism Review,” recently reported the “effective national payment wall” as the topic of the establishment of PianoMedia Slovakia paid wall and successfully profitable news that Piano “the performance of this small company recently Seems to be the biggest challenge for journalism in the digital age - how to make people see the dawn of paying for online content. ”"