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政府官方网站中的问题和图片信息拥有对外展示形象、宣传正能量的作用,因此,在其内容的设置和选择上,应当体现出与时俱进的特色。本文以“政府官方网站的图片新闻如何更具新闻性”为主要研究方向,首先阐释了政府官方网站图片新闻的基本作用,然后从视觉冲击、传递正能量、把握时代主题三个角度阐释了具体的新闻性构建策略。望本文的论述能对当前政府官方网站的编辑管理人员提出更好的建设策略,使其能够更好地展开服务社会、引导舆论的积极作用。
The problems and picture information in the official website of the government have the function of displaying the image of the outside world and propagating the positive energy. Therefore, the characteristics of advancing with the times should be reflected in the setting and selection of its contents. In this paper, the author takes “the news of government websites as more news” as the main research direction. First of all, it explains the basic functions of the government official website picture news, and then expounds from the perspectives of visual impact, positive energy transfer and theme of the times The specific strategy of building news. We hope this essay can provide a better strategy for the editors and managers of the official government websites so that they can better serve the society and guide the positive role of public opinion.