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能效标识作为节能指标的图形化方式旨在为消费者决策提供参考依据。通过使用Kotler模型进行Logistic回归分析,发现能效标识对消费者决策过程的影响主要体现在社会责任、普及程度、个人习惯和文化程度等方面。应从加快能效标识认知普及程度、提高各方社会责任意识、经济杠杆调节消费习惯、完善能效执行监督机制等方面引导能效标识在消费者决策中影响程度。
Energy efficiency labeling as a graphical indicator of energy conservation aims to provide a reference for consumer decision-making. Logistic regression analysis using Kotler model shows that the impact of energy efficiency labeling on consumer decision-making process is mainly reflected in aspects of social responsibility, popularity, personal habits and educational level. It is necessary to guide the impact of energy efficiency labeling on consumer decision-making in such aspects as speeding up awareness of energy efficiency labeling, raising awareness of social responsibility of all parties, adjusting economic habits and spending, and improving monitoring mechanisms for energy efficiency implementation.