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我国钟表目前存在三个方面的问题:一是我国钟表业的基础理论研究系统化、创新能力和合理的产业结构有较大差距。二是产品的品质制约中国钟表企业市场竞争力提升及其产品走向世界。国产的机心品质,尤其机械自动手表机心和石英电子手表机心,还不能为国内外知名品牌提供品质可靠的产品。三是以产品自主知识产权和可靠品质为支撑的品牌发展战略的国际化进程还处于起步阶段,还没形成有影响力的国际名牌集群。
There are currently three problems in China’s clocks: First, the basic theory of China’s watch industry, systematic research, innovation and reasonable industrial structure, there is a big gap. Second, the quality of the product restricts the market competitiveness of Chinese watch enterprises to enhance their products to the world. Domestic movement quality, especially mechanical automatic watch movement and quartz watch movement, but also for well-known brands at home and abroad to provide quality and reliable products. Thirdly, the internationalization of brand development strategy based on independent intellectual property rights and reliable quality of products is still in its infancy, and no influential international famous brand cluster has yet been formed.