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近年来我国制药业获得了迅速发展,成为高利润率行业之一,国家工商行政管理总局的统计数据显示,2000年全国药品广告投放量为74.69亿元,占全国广告总投放量的10.52%,虽然较1999年有所下降,但仍占各类广告的第一位。北京慧聪媒体研究中心的数据显示,2001年1—11月药品在全国报刊共投放广告16.89亿元,比上年同期减少了1.26亿元,减
In recent years, China’s pharmaceutical industry has gained rapid development and has become one of the high-margin industries. According to the statistics of the State Administration for Industry and Commerce, the total amount of drug advertisements put in China in 2000 was 7.469 billion yuan, accounting for 10.52% of the total national advertising volume. Although it dropped from 1999, it still ranked No.1 in all kinds of advertisements. According to the data from Beijing Huicong Media Research Center, from January to November 2001, medicines were advertised for 1.689 billion yuan in the national newspapers and periodicals, a decrease of 126 million yuan over the same period of the previous year,