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这次CCTV-1的革命性改版,中央电视台参考了央视市场研究公司的数据与建议,媒介研究总监袁方博士起到了一定的推动作用,他如何看待这次改版,对改版后的效果预期如何? 记者:这次改版并没有增加太多新的节目,这个“改”体现在什么地方? 袁方:这次中央一套改版,实际上是把原来在一套播出的节目,变换了一下播出位置,依靠科学编排来提高节目收视率。中央一套的节目调整是按照频道编排的规律和中央台的资源状况进行的一次优化编排,原先强势的吋段,如招标段和中午时段都没有大的调整,最大的调整也可
The CCTV-1’s revolutionary revision, CCTV reference CCTV market research firm data and recommendations, media research director Dr. Yuan Fang played a certain role in promoting how he looked at this revision, the effect of the revised version of the expected Reporter: The revised version did not add too many new programs, the “change” reflected in what place? Yuan Fang: The revision of a set of the Central Government, is actually the original broadcast on a set of programs, transform a bit Broadcast the location, relying on scientific orchestration to improve program ratings. The adjustment of the program in the central government is an optimized arrangement in accordance with the rules of channel arrangement and the resource status of the Central Television Station. The original strong-inch sections, such as the bidding section and the noon section, are not subject to major adjustments. The largest adjustment can also be made