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根据行业报委员会对74家全国性行业报的统计,2001年行业报发行量为200万份,广告经营额10亿元,无论是发行量还是广告经营,仅相当《广州日报》或《南方日报》(广州日报发行量163万份,经营额为13亿元,南方日报经营额16亿元,发行量80万份)。如何才能摆脱行业报目前这种困境,发展自己,只有改革才能完成这一目标。调整报纸定位,突出行业特色一张报纸参与市场竞争,关键是要把它办成一张受读者欢迎的报纸,使自己有一个相对稳定的读者群,这就要求办报人要为自己所办的报纸找
According to the statistics of 74 industry-wide newspapers by the Industry Newspaper Commission, there were 2 million copies of the industrial newspapers in 2001 and 1 billion RMB of advertisements. Whether it is circulation or advertising, only the equivalent of “Guangzhou Daily” or "Nanfang Daily (Guangzhou Daily circulation of 1.63 million copies, the turnover of 1.3 billion, the Nanfang Daily News turnover of 1.6 billion, the circulation of 800,000). How to get rid of the industry’s current predicament and develop itself? Only through reform can we accomplish this goal. Adjust newspaper positioning, highlighting the characteristics of the industry A newspaper to participate in market competition, the key is to make it a newspaper readers welcome, so that they have a relatively stable readers, which requires the newspaper operator to do for themselves Newspaper find