论文部分内容阅读
冠名权是一种常见的社会现象,它具有张扬冠主人格、扩增冠体价值的重要社会意义,集中体现了经营城市的管理理念、创新求变的文化理念、简洁高效的广告理念和人格权扩张的法律理念,值得重视和推广。冠名权的运作应在冠体选取、冠名设计、冠主选定等环节遵循一定的技术原则,冠名尤其是公用事物的冠名应当遵循合法性、公序良俗、公开、公平、公正以及诚实信用等法律原则,从而为冠名权运作提供必要的技术支持和制度保障。
The naming right is a common social phenomenon. It has the important social significance of advocating the crown personality and expanding the value of the crown, embodies the management concept of managing the city, the cultural idea of innovation and change, the concise and highly efficient advertising idea and personality right The legal concept of expansion is worthy of attention and promotion. The operation of the naming right should follow certain technical principles in the selection of the crown, the design of the title and the selection of the crown, etc. The title, especially the title of the public utility, should follow the principle of legality, public order, publicity, fairness, justice and honesty and credit Legal principle, so as to provide the necessary technical support and system security for the operation of the naming rights.