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山东临沂玩具批发起步较早,目前约有大大小小的玩具厂商3000多家,是玩具内销市场媲美义乌的最大集散地之一。临沂玩具业界近年来积极扩展产业链条,从批发销售延伸到自创品牌、掌控生产,力求在“二孩政策”引爆的玩具市场热潮到来前抢占先机,提升行业竞争力和话语权。《中外玩具制造》记者近日采访了临沂市工商联玩具和婴童用品商会和当地多家企业,了解目前临沂玩具业的发展现状,探究临沂从批发为主走向产销一体化的变迁之路。
Shandong Linyi toy wholesale started earlier, there are about more than 3000 large and small toy manufacturers, is the toy market comparable to Yiwu, one of the largest distribution center. Linyi toy industry in recent years to actively expand the industrial chain, extending from the wholesale sales to create their own brands, control of production, and strive to “second child policy” detonated toy market boom before the arrival to seize the initiative to enhance the competitiveness of the industry and the right to speak. Recently, a reporter from “Sino-Foreign Toy Manufacturing” interviewed Linyi Toys & Baby Products Chamber of Commerce and a number of local enterprises to understand the current development of Linyi toy industry and explore the transition from wholesale to production and sales integration of Linyi.