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《爸爸去哪儿》火了,连带着它的赞助商们也火了。再一次证明,好的节目内容所带来的营销价值,能够帮助企业吸引消费者的注意,更好推动品牌传播。@刘惠璞_河马哥(聚美优品高级副总裁、聚美品牌管理有限公司总裁):看完了《爸爸去哪儿》,一个没有大的矛盾冲突,却温柔渗透的节目创造了收视奇迹,这足以让营销策划人集体反思。从大喇叭里喊一律十块,到各种夸张无比的电视购物,强刺激让用户变得逆反,强煽情让用户变得无情。如果过去的营销是一场风暴,那么今日的营销必须强调润物细无声,在平
“Where’s dad gone” and the sponsors who came with it were on fire? Once again proved that good program content brought marketing value, can help businesses to attract the attention of consumers, and better promote brand communication. @ Liu Huipu _ hippocampus (Poly US gifted senior vice president, president of the United States brand management): After reading the “Where is my father”, a conflict without a big conflict, but the gentle infiltration of the program created a miracle of viewing, which is sufficient Let marketing planner collective reflection. From the loud speaker shouting all ten, to all kinds of extremely exaggerated TV shopping, strong stimulus for users to become the opposite, strong sensational allows users to become ruthless. If the past marketing is a storm, then today’s marketing must emphasize moisturizing subtle, flat