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《中国企业家》:家电企业曾是中国最好的企业,中国最出名的企业家大多来自家电业。但是,这两年家电巨子们格外沉默,家电企业,不断有高层变动风光不再的消息传出。这是否意味着家电企业面临转型?这是一场什么样的转型?他们面对什么样的压力与动力?转型会持续多久? 张忠:家电企业最近有一个现象就是都在换人,比如荣事达整个管理层中原来的创业者几乎都换掉了,小天鹅也换了一些人。动作比较大的是科龙。网络时代,家电企业面临营销系统的整合,
“Chinese Entrepreneur”: The appliance business was once the best business in China. Most of China’s most famous entrepreneurs came from the home appliance industry. However, these two years home appliances giants are particularly silent, appliance business, ceaseless high-level changes in the scenery came the news. Does this mean household appliance enterprises are facing restructuring? This is what kind of transformation? What kind of pressure and motivation they face? Transformation will last for a long time? Zhang Zhong: Appliance enterprises have a phenomenon that is in the recent substitutions, such as Rongshida Almost all of the original managers in the management changed, Little Swan changed some people. Action is relatively large Kelon. Network era, home appliance enterprises are facing the integration of marketing systems,