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文字不仅具备形象美和传达信息的功能,还能通过鲜明的个性体现民族文化内涵。中国的汉字是表形、表意文字的典范,它经历了漫长的演变过程,有着深厚的社会基础、鲜明的民族特色和持久的生命力。文字的艺术魅力在于创新。把汉字运用到现代图形设计中,要根据汉字形象特点创新,使文字形象化、图形化,提高文字的视觉冲击力和可塑性,传达出更深远的信息让人一目了然,过目不忘。
The text not only possesses the image beauty and the function of conveying information, but also embodies the connotation of national culture through its distinctive personality. Chinese characters are the epitome of pictographic and ideographic characters. They have undergone a long process of evolution and have profound social foundation, distinctive national characteristics and long-lasting vitality. The artistic charm of writing lies in innovation. The use of Chinese characters in modern graphic design should be based on the characteristics of Chinese character innovation, the text visualization, graphics, improve the text visual impact and plasticity, to convey more far-reaching information glanced, never forget.