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在山东省临朐县境内五镇之首的东镇沂山脚下,全国72大名泉之一的秦池泉畔,在当今偌大的市场海洋里,在竞争激烈的白酒市场上,一种夺人心魄的潮声骤然响起,诉说着它向市场大潮冲浪的故事。 它连续四年效益翻番跳跃,从名不见经传到蜚声海内外;它,从濒临倒闭中起死回生,成为实力雄厚的国家大型企业,并组建为全省重点企业集团;它是全国白酒企业中第一家绿色食品企业;它,为保护消费者权益,投入巨资,研制出了五种专利防伪技术;它,力挫群雄,1996年、1997年连续两年夺得中央电视台“中国标王”桂冠……创造了中国乃至世界广告招标史上的奇迹。它,就是从市场经济大潮中闯荡出来的民族工业的名牌,被经济学家称为“秦池现象”、“秦池奇迹”进行研究的山东秦池酒厂。 这弄潮者正是山东秦池集团总裁、党委书记王卓胜和他率领的5600多秦池人。
At the foot of Dongshan Laoshan, the first of five towns in Linyi County, Shandong Province, one of the country’s 72 largest springs, Qinchiquan, in an extremely competitive market in the sea, a fiercely competitive market for white spirits. The sound suddenly rang, telling the story of it surfing the market tide. It has doubled in efficiency for four consecutive years. It has passed from the unknown to the world at home and abroad. It has been revived from the verge of collapse and has become a powerful national large-scale enterprise. It has been established as a key enterprise group in the province; it is the first in the national liquor industry. Green food companies; it, to protect consumer rights, invested heavily in the development of five kinds of patented anti-counterfeiting technology; it, defeated the heroes, in 1996 and 1997 for two consecutive years won the Central Television “China Standard King” laurel... ... Created a miracle in the history of advertisement bidding in China and the world. It is the brand name of the national industry that has emerged from the tide of the market economy. It is called by the economists the “Qinchi Phenomenon” and the “Qinchi miracle” for the Shandong Qinchi Winery. This tidal wave is the president of Shandong Qinchi Group, party secretary Wang Zhuosheng and he led more than 5600 Qinchi people.