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由于改革开放的持续进行,国民经济得到了飞速的发展,民众的生活水平有了很大的提升.在网络技术飞速发展的阶段,大数据时代的到来,可以很好的为数字网络等一些新媒体提供便利的发展空间,并且能够使得其飞速发展.但是这也为广播电视行业带来了很大的挑战,因此在大数据时代之下,广播电视行业需要加快技术转型,这样才会满足用户不断增长的生活需求,才会更好的推动科学技术的发展.以大数据时代作为背景,对广播电视技术的内容进行描述,分析广播电视技术转型的策略.“,”As a result of the continuous reform and opening-up, the national economy has been developing rapidly, and the peoples living standards have been greatly improved. In the rapid development of network technology stage, the arrival of the era of big data, can be very good for digital networks and other new media to facilitate the development of space, and can make its rapid development. But this also brings great challenges to the radio and television industry, so in the era of big data, the radio and television industry needs to accelerate the technological transformation, so as to meet the growing needs of users, in order to better promote the development of science and technology. With the big data era as the background, the content of radio and television technology is described and the strategy of the transformation of radio and television technology is analyzed.