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南通滨江临海,作为中国最早的14个沿海开放城市之一,以其独具魅力的人文景观和厚重的历史底蕴,成为苏中旅游名城。但我市旅游品牌景点缺乏、旅游线路单一、配套服务设施薄弱,尤其是旅游商品设计开发与营销未能形成完整产业链,暴露了我市旅游业的一大致命缺点。我校旅游商品营销设计专业正是应市政府,市教委相关领导的要求,配合南通旅游新发展的迫切需求而设立的,该专业未来的发展前景必将对我市旅游业产生深远影响。
As one of the earliest 14 coastal open cities in China, Nantong Riverside Linhai has become a tourist city of the Soviet Union with its unique charm and rich historical background. However, the lack of tourist attractions in our city, a single tourist routes, supporting facilities is weak, especially the tourism product design and development and marketing failed to form a complete industrial chain, exposing one of the city’s major tourism life fatal shortcomings. Our school tourism product marketing design specialty is the municipal government, the relevant requirements of the Municipal Education Commission, in line with the urgent needs of the new development of tourism in Nantong set up, the future development prospects of the profession will certainly have a profound impact on tourism in our city.