论文部分内容阅读
糖果企业在发展进程中,一直处于不温不火的态势中,糖果企业数量繁多,耳熟能详的品牌也不胜枚举,但是却只停留在区域市场,没有出现全国范围内主导市场的强势品牌。据统计,我国糖果企业现有2000多家,其中年销售额500万元以上的企业230家,在糖果市场“十强”的排名中,前七位均为外资或中外合资的企业,糖果行业处于内忧外患的严峻形势之下:一方面,如美国箭牌和爱芬,意大利不凡帝等一些早期进入中国市场的外资企业,运用它们
Candy companies in the development process, has been in a tepid situation, a large number of candy companies, well-known brands are numerous, but only stay in the regional market, there is no dominant market nationwide strong brand. According to statistics, there are more than 2,000 candy enterprises in our country, among which 230 are enterprises with annual sales of more than 5 million yuan. Among the top ten in the candy market, the top seven are all foreign-funded or Sino-foreign joint ventures, The confectionery industry is under the grim situation of domestic and foreign external troubles: on the one hand, some foreign-funded enterprises that earlier entered the Chinese market, such as the American Wrigley and Irfan, the Italian extraordinary emperor, used their