当代企业营销竞争的新课题──“环境文化”和“环境标志”

• 作 者: 陈应琪
• 出 处: 企业活力
• 发表日期: 1994年01期
• 关键词: 营销竞争 环境标志 环境文化 陈应 多项选择 生活水平 单项选择 购买行为 营销学家 绿色食品标志

当代企业营销竞争的新课题──“环境文化”和“环境标志”江苏陈应琪随着人们物质和精神文化生活水平的不断提高，广大消费者和用户的购物观念在不断发生新的变化。人们在消费过程中把自己的购物视线由传统的单项选择商品，开始向观光、欣赏、娱乐、购物等多项选择方向发...

The new subject of the contemporary enterprise marketing competition - “environmental culture” and “environmental sign” Jiangsu Chen Yingqi With the continuous improvement of people’s material and spiritual cultural life, the consumers and users’ shopping concepts are constantly undergoing new changes. In the process of consumption, people start their sights on shopping by traditional single-choice products, and begin to make sightseeing, appreciation, entertainment, shopping and many other choices...