论文部分内容阅读
近几年来,我国的广播电视改革所涉及的内容和范围相当广泛,特别是在坚持宣传工作中心地位的同时,大力抓了经营管理,开始由单纯的公益型、宣传型向宣传经营型转变,于是“经营”这一字眼儿出现在我们面前。不仅经济、财务收支有经营问题,广播电视节目也有经营问题。一、如?
In recent years, the contents and scope of China’s radio and television reform are quite extensive. In particular, while insisting on the promotion of the status of the work center, it has vigorously grasped the operation and management and started to shift from a pure public-interest and publicity type to a publicity and management type. So the word “business” appeared in front of us. Not only economic and financial revenue and expenditure management problems, radio and television programs also have operational problems. First, as?