论文部分内容阅读
编者按 :近一个时期 ,摆脱阴影的山西酒业正以全新形象再度崛起。其中被誉为“晋酒黑马”的“玄中酒业”发展势头更是令同行称羡。在白酒产销日趋严峻的形势下 ,“玄中酒业”何以脱颖而出?答案似乎只有一个 :这家企业及其决策者有着过人而超前的市场经营理念与现代竞争意识。本刊特约记者采访了白峰董事长 ,现刊发于后 ,供同行参考。
Editor’s note: In the recent period, the Shanxi wine industry, emerging from the shadows, is re-emerging with a new image. Among them, the reputation of the “Jinzhong Wine”, which is known as “Jinji Dark Horse,” has made it even more difficult for its peers. Under the increasingly severe situation of liquor production and sales, why does the “Huanzhong liquor industry” stand out? There seems to be only one answer: The company and its decision makers have extraordinary and advanced market management concepts and modern competitive awareness. The special correspondent of the magazine interviewed Chairman Bai Feng and published it later for peer reference.