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近些年,文化创意在全中国都可以说是一个新兴的商领业领域,文创商品作为感性产品,需与消费者产生情感共鸣后才能完成购买行为。卡通旺仔的形象非常贴合儿童和青少年等消费人群。然而如何再做突破?旺旺集团是做小朋友的休闲食品,在做到小朋友喜爱的同时,能否做到让大人也积极购买旺旺食品。好吃这个理念是针对对小朋友的设计,那如果好学又益智是不是会让家长喜爱呢?融入文化涵养正是连接儿童商品与消费者情感的纽带,唤醒消费者内心中的两用情感。笔者的设计理念是通过食品传播中国的经典文化,让小朋友在休闲娱乐的同时也丰富文化知识。
In recent years, cultural and creative ideas can be said to be an emerging area of business and industry in China. As a sensual product, cultural and creative goods need to resonate with consumers before they can complete the purchase. Cartoon Wang Tsai’s image is very suitable for children and adolescents and other consumer groups. However, how to make a breakthrough? Want Want Group is doing children’s snack foods, children’s favorite do at the same time, can make adults also actively want Want Want food. The concept of good food is designed for children. If learning and learning is fun, parents will love it. To integrate culture into children’s products is a link between children’s products and consumers ’emotions, awakening the dual emotions in consumers’ hearts. The author’s design philosophy is to spread Chinese classic culture through food, so that children can also enrich their cultural knowledge while enjoying leisure and entertainment.