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中国画的品牌化是与商业经济的发展密不可分的。商业文明对绘画固然有负作用,比如类型化、批量化的创作方式,代笔和伪作泛滥等等,但也应该看到,商业经济促成了绘画创作强烈的个性化追求。19世纪末以来,在上海等近代资本主义商业城市,成功的画家无不卓有成效地追求艺术的个性化。当然这种个性化被纳入了商品经济的轨道,在类似于商业品牌的意义上塑造着艺术家的艺术品格。“画中九友”、“四任”、“海上四家”、“三吴一冯”、“张虎熊狮”、“金鱼先生”(汪亚尘)之类的招牌在
The brand of Chinese painting is inseparable from the development of commercial economy. Although commercial civilization has a negative effect on painting, such as type and batch creation, ghostwriting and fake writing, etc., it should be noted that the commercial economy has contributed to the intense pursuit of personalization in painting. Since the late 19th century, in modern commercial capitalist cities such as Shanghai, successful painters have all been fruitful in the pursuit of individualized art. Of course, this personalization is included in the track of the commodity economy, shaping the artistic character of the artist in a sense similar to that of a commercial brand. Signboards such as “Drawing Friends in Nine,” “Four Arrays,” “Four at Sea,” “Three Wuyi Fengs,” “Zhang Tiger Bear,” and “Mr. Goldfish”