论文部分内容阅读
真正以顾客为导向 以顾客为导向,正日益受到全球企业界和理论界的关注,成为当今品牌竞争的共同战略。不以顾客为导向,就无法真正掌握顾客的需求。百午品牌西门子的八大准则,其中有一条:“客户决定我们的行动”,他们随时根据顾客需求,进行业务改进。P&G能将旗下300多个品牌的产品行销全球,并不是靠其庞大的广告,而是脚踏实地通过一系列严密的消费者测试与调查活动,方推出符合
Customer-oriented and customer-oriented, it is increasingly being paid attention to by the global business community and the theoretical community. It has become a common strategy for today’s brand competition. Without customer orientation, it is impossible to truly grasp the needs of customers. One of the eight criteria for Siemens Brand Siemens, one of them: “Customers decide our actions”, they always make business improvements based on customer needs. P&G is able to market its 300+ branded products globally, not by relying on its huge advertising, but by down-to-earth through a series of rigorous consumer testing and survey activities.