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体验经济时代,旅游者更侧重旅游过程中的体验,随着素质教育理念的深入和旅游产业跨界融合,“旅游+研学”的需求不断增加,研学旅游作为教育领域的一个大项目全面铺开,并成为了旅游业中新的经济增长点。本文通过对湖南地区研学旅游发展现状、研学旅游发展优势进行分析,进一步探讨湖南地区研学旅游的发展前景。
In the era of experiencing economy, tourists pay more attention to the experience in the process of tourism. With the deepening of the concept of quality education and the integration of tourism industry across borders, the demand for “tourism + research” continues to increase. As a large project in education, Rolled out and become a new economic growth point in the tourism industry. This paper analyzes the current status of research tourism development in Hunan Province and the advantages of research tourism development to further explore the development prospects of research tourism in Hunan Province.