包装设计中美学理念的应用与影响

• 作 者: 刘萍
• 机 构: 西安工业大学艺术与传媒学院,
• 出 处: 中国包装工业
• 发表日期: 2013年20期
• 关键词: 美学理念 包装设计 外包装 中西结合 包装盒 中国传统美学 人民物质生活 精神生活 中国美学 产品包装

随着人民物质生活水平的不断提升,人们对于精神生活的追求也在逐渐提高。从包装设计的角度出发,随着人们这一需求的提升,不论何种产品的外包装也已经从过去单纯的保护产品的作用中增加了人们对美学的要求,尤其在当前社会整体购买力提升的前提下,包装盒也越来越成为人们选择一件商品需要考虑的重要因素。本文就针对包装设计中如何对美学进行应用做一个简要分析。

With the continuous improvement of people’s material living standards, people’s pursuit of spiritual life is also gradually increasing. From the viewpoint of packaging design, with the increasing demand of people, no matter what kind of product packaging has also increased people’s aesthetic requirements from the simple protection of products in the past, especially in the current society as a whole Under the premise, the box is also increasingly become an important factor to consider when people choose a product. This article aims to make a brief analysis of the application of aesthetics in packaging design.