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传统的内容产业在互联网冲击下,转型是大势所趋。这是由受众的日益网络化决定的。我在《WEB 2.0时代平面媒体的读者迁移策略》中以报纸杂志为例,阐述了平面媒体必须尽快做好读者迁移工作,将读者的忠诚度和注意力转移到自己以网络介质为载体的内容产品上来。这个论断不仅适用于平面媒体,也适用
The traditional content industry in the Internet under the impact of restructuring is the trend. This is determined by the increasingly networked audience. In the “WEB 2.0 era of print media reader migration strategy” to newspapers and magazines, for example, elaborated on the print media must do a good job as soon as possible reader migration, reader loyalty and attention to their network media as the carrier content Product up. This assertion applies not only to print media, but also to