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北京拥有国际化大都市的资源,总部型经济的辐射效应。在北京获取立足之地并树立品牌形象已经成为企业的发展战略。独栋写字楼的独立形象及独家冠名权,能充分满足企业建立公司品牌和展现公司张力的需要。同时也能通过独立的运营来满足企业文化的营造.以及企业管理的需要。但是,不同类型的企业对独栋写字楼的需求有着很大差异,独栋写字楼应该如何整合区域资源和项目特点来获取企业青睐,是一个值得深入探讨的问题。
Beijing has the resources of an international metropolis and the radiation effects of a headquarters-based economy. Getting a foothold and establishing a brand image in Beijing has become an enterprise’s development strategy. The independent image of an independent office building and exclusive naming rights can fully meet the needs of enterprises to establish a company brand and show the company’s tension. At the same time also through independent operations to meet the creation of corporate culture. And business management needs. However, different types of businesses have very different requirements for single-family office buildings. How to integrate the regional resources and project features to obtain the favor of the enterprises is a question worthy of further discussion.