论文部分内容阅读
有关部门统计我国16岁以下的人口有6亿,而家庭开支中40%用于孩子,加上我国实行的计划生育政策决定了这个特殊的年龄段的消费者是当今社会最重要、最具潜力的消费群体。因此,在市场经济条件下,不少有眼力的商家和企业都瞄上了这一消费层次,其中童装的开发占有很大比例。然而,从总的情况看,童装的生产虽然数量上近饱和,但仍远远不能满足实际需要。童装市场目前不景
The relevant departments have statistics that China has 600 million people under the age of 16 and 40% of household expenses are spent on children. Coupled with the family planning policy implemented in China, this particular age group of consumers is the most important and most potential in today’s society. Consumer groups. Therefore, under the conditions of a market economy, many eye-catching businesses and enterprises have targeted this level of consumption, in which the development of children’s clothing occupies a large proportion. However, from the overall situation, although the production of children’s clothing is nearly saturated in quantity, it is still far from meeting actual needs. Children’s clothing market is currently down