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用世界上最流行的产品包装——可乐可乐瓶身作为启动,来引领一个前卫的全新数字体验的方式。今年夏天,可口可乐发布了由全球数字营销代理商安索帕Isobar为其设计的最新的夏日活动“可口可乐歌词瓶”。2013年,可口可乐“昵称瓶”的换装营销活动可谓引爆了整个夏日,凭借杰出创意直接带动销售的同时,更增添了消费者对于品牌的认可度和忠诚度。继2013年为可口可乐设计的昵称瓶“活动获得巨大的成功后,安索帕Isobar再一次接受新的挑战,选择音乐作为亮点来鼓励消费者分享每一瓶可口可乐。如果你
With the world’s most popular product packaging - Cola bottle as a starter, to lead an avant-garde new digital experience. This summer, Coca-Cola released the latest summer event ”Coca-Cola Lyrics Bottle “ designed by its global digital marketing agency Ansopa- Isobar. In 2013, Coca-Cola’s ”Nickname Bottle" dress-up campaign detonated the entire summer. With its outstanding creativity driving sales directly, it also added consumers’ recognition and loyalty to the brand. After the tremendous success of the Nicknamed Bottle for Coca-Cola 2013 event, Isobar once again took on the new challenge of choosing music as a bright spot to encourage consumers to share each bottle of Coca-Cola.