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前瞻观点:2007年整个广告行业的方向将是品牌国际化和品牌体验化。国际化的品牌工具不一定是外国人做出来的,现在中国人也可以研发品牌工具,而且更适合中国企业未来的发展,因为中国已经不是跟着别人亦步亦趋了。
Prospective point of view: In 2007 the entire advertising industry will be the direction of brand internationalization and brand experience. Internationalized brand tools are not necessarily made by foreigners. Now Chinese can also develop brand tools and are more suitable for the future development of Chinese enterprises because China is not following other people’s steps.