论文部分内容阅读
切不要以为,只有精彩的广告语才能起到宣传产品、推销产品的作用,才能把品牌越做越大、越做越强。也切不要以为官司输了就一定会利益受损、形象受损。把握得好,一样会成为胜利者。加多宝在与王老吉的竞争中,就不断地在官司败诉中“赢”取新市场,扩大在消费者中的影响。而胜诉者王老吉,虽然赢了官司,却失了市场,得了赔偿,少了效益。据媒体报道,11月18日晚,白云山发布公告称,日前广州中院审判了王老吉大健康诉讼加多宝、胜佳超市虚假
Do not think that only the best advertising slogan to play promotional products, the role of marketing products, to make the brand bigger and bigger, stronger and stronger. Do not think that losing a lawsuit will surely damage the interests and damage the image. Good grasp, the same will be the winner. In the competition with Wong Lo Kat, Kadoorie constantly won the new market and expanded the influence among consumers in the case of losing the lawsuit. The winner Wanglaoji, although won the lawsuit, but lost the market, got compensation, less effective. According to media reports, the evening of November 18, Baiyun Mountain announced that a few days ago, Guangzhou Intermediate People’s Court trial of Wanglaoji large health litigation plus more treasure Shengjia supermarket false