论文部分内容阅读
文化创意产品是设计艺术的产业化,设计艺术在文化创意产品的设计中发挥着重要作用,引导文化创意产品的产业化趋势,具有超前性、独特性、虚拟性、时尚性,它不是在改变产品本身的使用功能,而是对产品进行艺术化加工,但是必须在保持原有使用功能的前提下,使产品的造型、外观、包装、形状等具有审美价值和艺术性,从而达到增加产品附加值的目的 ,明确其发展目标、方向和方式,有利于我们在理论上明析文化创意产品的设计规律。同时应该秉承“抽象化的造型手法”、“时尚化的设计风格”、“智能化的文化载体”、“情趣化的语义意象”等设计原则,使文化创意产品的设计迎合时代的市场需求,使得创意产品设计更加深入大众的文化艺术生活,进一步促使我国文化创意产业蓬勃发展。
Cultural and creative products are the industrialization of design art. The design art plays an important role in the design of cultural and creative products. It leads the industrialization trend of cultural and creative products with advancement, uniqueness, virtuality and fashion. It is not changing Product itself, but the artistic processing of the product, but must maintain the original use of the premise, the product shape, appearance, packaging, shape, etc. with aesthetic value and artistic, so as to increase the added value of the product The purpose of defining its development goals, directions and ways is conducive to our theoretical analysis of the design rules of cultural and creative products. At the same time should be adhering to the “abstract modeling practices ”, “fashion design style ”, “intelligent cultural carrier ”, “sentimental semantic image ” and other design principles, so that cultural and creative products Designed to meet the market needs of the times, making creative product design more in-depth cultural and artistic life of the public, and further promote the vigorous development of China’s cultural and creative industries.