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“产品”是企业商业行为的载体,企业“产品结构”保证了这种行为的长期可持续性。随着物质生活水平的提高,互联网时代的市场全球化,人们的消费观发生改变,更注重产品所带来的行为体验、生活方式等精神层面上的价值。这就使企业的产品策略和产品结构面临新的挑战。从设计管理的视角,基于行为重新审视企业产品结构,提出产品设计的模型和原则,通过设计管理工具达成战略目标和商业愿景,对企业有着重要的意义。
“Product ” is the carrier of enterprise business behavior, and the enterprise “product structure ” ensures the long-term sustainability of such behavior. With the improvement of material living standards and the globalization of the market in the Internet age, people’s attitudes towards consumption have changed. More attention has been paid to the value of the spiritual experience brought about by products, such as lifestyle. This poses new challenges for the company’s product strategy and product structure. From the perspective of design management, we re-examine the product structure of enterprises based on the behaviors and put forward the models and principles of product design. By designing management tools to achieve strategic goals and business visions, it is of great significance to enterprises.