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如今,越来越多的企业认识到公司品牌的重要性,逐渐把公司名称从后台转移到前方,试图籍之对其产品品牌施加影响;同时,有些企业本身又拥有很多产品品牌,它们与公司品牌同处于一个品牌系统之中,这就对企业品牌系统的管理提出了更高的要求。为了在一个多品牌的企业中建立一种合理的品牌结构,就需要清楚地表达各品牌间的联系和关系。这个问题在企业进行业务扩张和资产重组时尤为突出。
Nowadays, more and more enterprises recognize the importance of the brand of the company and gradually transfer the name of the company from the backstage to the front trying to exert influence on the brand of the product. At the same time, some enterprises themselves have many product brands which are connected with the company The same brand in a brand system, which corporate brand management system put forward higher requirements. In order to establish a reasonable brand structure in a multi-brand enterprise, it is necessary to clearly express the relationships and relationships among the brands. This problem is particularly acute in business expansion and asset restructuring.