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2005年2月24日,九城财报披露“已与可口可乐公司达成中国跨领域推广《魔兽世界》的协议”,双方将在第二季度和第三季度展开“积极活跃的市场营销活动”。2005年4月15日,可口可乐和第九城市双方在上海正式宣布建立战略合作伙伴关系。随后,ICOKE网络推广平台建立,“可口可乐——要爽由自己冰火暴风城”活动在全国范围内顺势展开,由S·H·E主演的《魔兽篇》广告也激情上演。无独有偶,2005年6月,百事与盛大合作的消息浮出水面。22日,盛大网站上首播百事最新蓝色风暴广告片,百事与盛大的合作从此拉开了序幕。“百事蓝色风暴,突破梦幻国度”代替沿用多年的“突破渴望”成为百事新的广告语。联手盛大网游《梦幻国度》的营销新思路,已经上升到整体品牌参与的高度。在国际市场厮杀了100多年,在中国市场肉搏了20多年,百事可乐与可口可乐这对生死冤家,2005年又上足了火药,准备在网络游戏上一决高下。
February 24, 2005, Ninetowns earnings disclosed that “China has reached with Coca-Cola cross-border promotion of” World of Warcraft, “the agreement, the two sides will be in the second quarter and the third quarter,” active marketing campaign. “ On April 15, 2005, Coca-Cola and Ninth cities formally announced the establishment of a strategic partnership in Shanghai. Subsequently, ICOKE network promotion platform established, ”Coca-Cola - to be cool by their own ice storm Stormwind“ activities in the nationwide homeopathic, by S.H.E starred in ”Warcraft articles“ advertising is also passionately staged. Coincidentally, in June 2005, Pepsi and grand cooperation news surfaced. On the 22nd, the grand web site Pepsi latest blue storm commercials, Pepsi and grand cooperation kicked off. ”Pepsi Blue Storm, a breakthrough fantasy country“ instead of following years of ”breaking thirst“ Pepsi has become a new slogan. Join Shanda online games ”Dream Kingdom" new marketing ideas, has risen to the overall brand participation in the height. Fighting in the international market for more than 100 years, fighting in the Chinese market for more than 20 years, Pepsi and Coca-Cola this life and death enemies, in 2005 and on the full of gunpowder, ready to stand out in online games.