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当下渠道商关注的焦点,除了电子商务以外,就莫过于三四级市场了。三四级市场的开发和管理,已经成为家电厂商共同关心的热点问题。在多层次、多元化的中国市场,三四级市场正在成为越来越重要的细分市场。对于三四级市场渠道的开发、客户的服务与管理、经营质量提升,以及团队的管理和激励机制的建设,等等,都需要精细化的管理去实现。然而,更多情况下,厂家对三四级市场的精细化管理鞭长莫及,更多的还是依靠代理商去落实,需要通过区域零售商去推进。
The current focus of channel operators, in addition to e-commerce, there are more than 34 markets. 34 market development and management, has become a common concern of appliance manufacturers hot issues. In the multi-level, diversified China market, 34 markets are becoming more and more important segments. For the 34 market channels of development, customer service and management, business quality improvement, as well as team management and incentive mechanism construction, and so on, require meticulous management to achieve. However, in more cases, the refinement management of the third and fourth tier markets is beyond the reach of manufacturers, and more depends on the agents to implement and needs to be promoted through regional retailers.