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一、引言有关顾客感知服务质量、顾客感知服务价值、顾客满意度及顾客忠诚度之间相互影响关系的研究是近年来服务营销学界探讨颇多的话题之一,大量国内外学者在这一领域内进行了大量的理论与实证研究且取得了颇为丰硕的研究成果。但就目前的情况看,顾客的文化背景差异对上述变量的影响这一问题虽然引起了国内外一些学者的关注,但相关的实证研究还比较缺乏,与目前各行各业国际化发展速度所带
I. INTRODUCTION Research on the interrelationship between customer perceived service quality, customer perceived service value, customer satisfaction, and customer loyalty is one of the topics discussed by the service marketing academic community in recent years. A large number of scholars at home and abroad are in this field. A large number of theoretical and empirical studies have been conducted and considerable research results have been obtained. However, as far as the current situation is concerned, the influence of the cultural background differences of customers on the above variables has attracted the attention of some scholars at home and abroad, but the relevant empirical research is still relatively lacking, and it is accompanied by the current speed of internationalization of various industries and industries.