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一个李英爱、郑智勋或姜帝圭对经济的附加价值,远高于一座炼油厂或球鞋工厂。去年底在一个国际电信展上,我在三星电子的展区浏览过一堆有关硬梆梆的技术标准的文案后,很快就被大型液晶电视吸引住了,正在播放的是一则三星手机新广告。其实这是一支MTV,是一个小型电影,它讲了一个故事,却奇妙地打动了看过不知道几千则广告片的我。
The added value of a Li Yingai, Zheng Jixun or Jiang Diyu to the economy is much higher than an oil refinery or sneaker factory. At the end of last year at an international telecommunications show, after browsing through a bunch of copyrighted technical standards in Samsung’s exhibition area, I quickly became attracted to a large LCD TV and was playing a new Samsung mobile phone advertising. In fact, this is a MTV, is a small movie, it tells a story, but marvelously touched saw I do not know thousands of commercials.